
Janos Damon, Executive Director, Israel Hotel Managers Association |
No biography available at this time.
PRESENTATION TITLE: “Tourism4Peace Forum: challenges and opportunities"
“War is the enemy of tourism, but we can use war as a marketing tool." Despite the conflicts and wars in the Middle East, tourism is booming in this area. For countries like Egypt and Jordan tourism is an very important sector.
There are several reasons for tourist to visit the Middle East, such as: history, religion and recreation. Lots of people are already aware of this, but also lots are not visiting. This is caused by the negative image. There should be looked at ways to improve the image.
Cooperation between Middle Eastern countries is therefore needed. In this way tourism can be a catalyst for peace. It can bridge the divides. In the Middle East there are several divisions, when looking at the gains, which can be reached from tourism, these divisions might be overcome.
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