CONCURRENT SESSION 2A SPEAKERS
New directions in environmental, energy and technological policies
for sustainable tourism

Simon Tijsma, Department of Economics, Recreation and Tourism

No biography available at this time.

PRESENTATION TITLE: “Sustainability projects in Friesland”

No summary available at this time.

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Dr. Jacob Robinet, Head of the Dept. of Travel and Tourism, Pazhassi Raja College

Head of the Dept. of Travel & Tourism Management, Pazhassi Raja College, India; Dr. Jacob Robinet has authored the following books “Health Tourism and Ayurveda,” published by Abhijeet Publishers, New Delhi, 2007; “Indian Tourism Products,” published by Abhijeet Publishers, New Delhi, 2006; and “New Facets of Tourism Management,” published by Abhijeet Publishers, New Delhi, 2005.

PRESENTATION TITLE: “Sustainability and eco-practices in tourism development and management”

Tourism acts as a driving force for employment generation, poverty alleviation and social harmony and brings about regional development in various parts of the world. But recent trends within tourism development in India in general and the South Indian state of Kerala in particular, have raised several concerns about the adverse impacts of tourism. Uncontrolled and unregulated tourism growth, often based on short-term economic priorities, invariably results in unacceptable impacts that harm society and the environment. This has led to the emergence of a more sensitive form of tourism based on the principles of sustainability. Carrying capacity studies are required to assess the healthiness and viability of the destination. Eco-friendly practices are required for each sub sector of the tourism industry to become sustainable. This case study is an attempt to bring about the various alternative tourism development strategies and eco practices followed by Maldives, Goa and Kerala to root out the problems associated with rapid mass tourism development.

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Max Haberstroh, International Consultant on Sustainable Tourism, Branding, Destination Management, and Marketing

German, 56 years; economist/business administration, focus on tourism, five languages (Ger, Eng, Fr, Sp, Rus); carrier: for 33 years in tourism marketing/promotion and development; various positions in Germany (marketing director/City of Nuremberg), assignments to countries in Central Asia, Africa, Latin America and Eastern Europe, including Russia; specialization in destination branding, management and marketing (sustainable/solidary tourism); tourism consultant to the Presidents of Kyrgyzstan (German Technical Cooperation/GTZ-CIM), of Madagascar (Conservation International), and to the Amazon Cooperation Treaty Organization (Brazil). Sustainability focus: Joint promotion of Energy and Tourism; details: www.maxhaberstroh.de.

PRESENTATION TITLE: “„Put a clover on your heart“: jointly promoting renewable energies and sustainable/solidary tourism”

Should tourism maintain its pretention of creating happiness? Mr. Haberstroh determines three basic "content factors" to evolve and refine modern time’s "life-style industry" to become an untarnished tool of peace – bound to improve social wealth, environmental health and a country's general attraction (as a place to visit, to live, to work, to invest): 1. the innovation factor: by jointly promoting renewable energies and sustainable/solidary tourism; 2. the dignity factor: by living and working according to the ethic values of solidarity and guidelines agreed upon; 3. the sustainability factor: by sharing a fascinating vision, a clear mission, a joint strategy, and a scintillating brand.

Milestones include best practice in Kyrgyzstan, a defying mission in Madagascar, and first steps in Continental Amazonia.

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