Mira Berman Receives First IIPT Lifetime
Achievement Award

(Stowe, VT 14 June 2007) Ms. Mira Berman, recently retired Executive Director of the Africa Travel Association (ATA) and President of the Bradford Group was awarded the First IIPT Life Time Achievement Award at a special Awards Luncheon during the 4th IIPT African Conference.

Mira Berman
(former) Executive
Director ATA

During her 16 year tenure as Executive Director of ATA, Mira’s leadership steered the association towards global prominence as the world’s pre-eminent organization promoting travel to Africa. A few of the many achievements spearheaded by Mira were: the creation of the award-winning Africa Travel Magazine and website; strategic relationships with organizations including the World Bank; Corporate Council on Africa (CCA); the Southern Africa Development Council (SADC); Regional Tourism Organization of Southern Africa (RETOSA); Africa Wildlife Foundation; and International Institute for Peace through Tourism (IIPT); and the corporate sponsorship and support of  prominent corporations such as American Express, Revlon, and AT&T.

Among Mira’s proudest achievements have been overseeing the signing of a historic Memorandum of Understanding (MOU) between ATA and the Pacific Asia Travel Association (PATA) forging an Asia – Africa Bridge of Tourism, Friendship and Collaboration; and helping to shape the initial concept of (the late) Bermuda Minister Hon. David Allen’s vision for an Africa Diaspora Heritage Trail (ADHT).

The ATA – PATA MOU was recognized for its extraordinary vision in 2005 at World Travel Market in London, where ATA and PATA received the World Tourism Award, co-sponsored by American Express Company (AMEX), Corinthia Hotels International (CHI), International Herald Tribune (IHT) and Reed Travel Exhibitions (RTE).

Mira Berman’s numerous awards throughout her career -  including “Advertising Woman of the Year” - give testimony to her many contributions to the worlds of marketing, advertising, public relations, and fund raising  in areas ranging from fashion – to foods and wines – to airlines – and universities. Her work in travel and tourism included the creation of award winning commercials for tourism in Israel, Cuba, South America, and Scandinavia.

Following a keynote address at an ATA Conference in Morocco, Mira began a love affair with Africa that would continue for some 25 years. Through her leadership at the Bradford Group, which she founded, Mira Berman opened the Gambia’s first tourist office in America, and as well represented Kenya, Zambia and Morocco and the  Tanzania Tourist Board.

Mira was also invited to serve on the National Advertising Review Board, and was appointed to the faculty of the New School for Social Research, teaching Master Degree level courses on Tourism and Travel Administration and Fundraising Management.

In presenting the award, IIPT Founder and President, Louis D’Amore said “It is my great honor to have known and worked with Mira for the past 15 years, and to present this first IIPT Lifetime Achievement Award to Mira Berman – who devoted the prime years of her illustrious career to promoting the magnificent lands, cultures and peoples of Africa to the world, and building an organization that will continue nurturing the growth of  sustainable tourism development on the African continent.”  

Karen Hoffman, Senior Vice President, Bradford Group, received the award on behalf of Mira Berman, who was not able to be present.

About International Institute for Peace through Tourism (IIPT)

IIPT is dedicated to fostering and facilitating tourism initiatives which contribute to international understanding and cooperation, an improved quality of environment, the preservation of heritage, and poverty reduction, and through these initiatives, help bring about a more peaceful and sustainable world.

IIPT’s mission is to mobilize travel and tourism, the world’s largest industry, as the world’s first ‘Global Peace Industry,’ an industry that promotes and supports the belief that ‘Every traveler is potentially an Ambassador for Peace.’

For more information on IIPT please visit: www.iipt.org; Tel: 802  253.2658; Fax: 802 253.2645; Email: Africa@iipt.org

Media Contact: Karen Hoffman, The Bradford Group.
Tel: 212  447.0027;
Email: iiptmedia@aol.com

International Institute for Peace Through Tourism
685 Cottage Club Road, Unit 13, Stowe, VT 05672
Tel: +1 802 253 2658 • Fax: +1 802 253 2645