August 2008 Issue

Industry Leaders to Participate in
1st IIPT European Conference

Bridging the North-South Divide through
Sustainable Tourism Development

21 – 24 October 2008
Leeuwarden, Netherlands

Importance of Tourism to Developing Nations
The exponential growth of international tourism arrivals from 25 million in 1950 to a projected 1 billion in 2010 is clearly one of the most remarkable economic and social phenomena of our time. An increasing proportion of these arrivals are in Developing Countries. In 1950, Western Europe and North America accounted for all but 3 percent of international arrivals. By 2010, tourism to developing countries will be approximately 45% of total international arrivals.

Total foreign exchange earnings realized by Developing Countries from tourism will grow from $50 billion in 1990 to some $250 billion by 2010. Tourism is the main source of foreign exchange for most the world’s Least Developed Countries (LDCs) and is the only industry that has a positive balance of trade with the developing world taken as a whole.

Revenues received from tourism account for more currency moving from rich nations to poor nations than the total of foreign aid from all governments. Tourism appears to be one of the few economic sectors able to guide a number of developing countries to higher levels of prosperity and for some to leave behind their least developed country status.

Aim of the 1st IIPT European Conference is to build on this success, and to leverage current North – South, and South – South initiatives towards sustainable tourism development, poverty reduction, and societal betterment through greater collaboration among key stakeholders.

This is the challenge to industry leaders and participants in the 1st IIPT European Conference being organized in partnership with the UN World Tourism Organization (UN WTO) and the United Nations Environment Program (UNEP), and hosted by Stenden University. The Conference is in support of the UN Decade of Peace and Non-Violence for the Children of the World and the UN Millennium Development Goals.

The Conference Program will feature plenary sessions with Keynote Speakers as well as a series of Concurrent Sessions and workshops with case studies of “Success Stories” and “Models of Best Practice.” The Conference will also feature an Educators Forum and Student Forum.

Plenary sessions will consist of a unique and innovative combination of informative and inspiring Keynote addresses followed by stimulating debate among the Keynote Speakers, and interaction with conference delegates. Plenary panels will include industry leaders from government, the private sector, NGO’s, and Educators to gain insightful cross-sectoral perspectives and creative proposals for future directions and actions.

Plenary Sessions and their respective Keynote Speakers are as follows:

Plenary Session I
Global Perspectives on Bridging the North – South Divide: Sustainable Tourism Development and the UN Millennium Development Goals

Moderator: Dr. Noel Brown, President, Friends of the United Nations and Chairman, IIPT International Advisory Board

Keynote Speakers
H.E. Maha Khatib, Minister of Tourism and Antiquities, Hashemite Kingdom of Jordan: Amb. Anwarul Chowdhury, Former) UN Under-Secretary-General and High Representative for the Least Developed Countries, Landlocked Developing Countries and Small Island Developing States; Dr. Christophe Bouvier, European Director, United Nations Environment Program (UNEP), (To be confirmed); Mr. Lelei Lelaulu, President, Counterpart International

Dr. Noel Brown
Dr. Noel Brown

Maha Khatib
H.E. Maha Khatib

Amb. Anwarul Chowdhury

Lelei Lelaulu

Plenary Session II
Achieving Greater Societal ROI from Tourism Investments through Enhanced Collaboration of Key Stakeholders

Hon. Allen M. Chastanet, Minister for Tourism and Civil Aviation, St. Lucia; Dr. V. Morfopoulos, Managing Director, Basic International Development Corporation (BIDC); Mr. John Hummel, Regional Senior Adviser/ Network Leader, Pro-Poor Sustainable Tourism, SNV Asia; Ms. Monique de Greeve, UK and European Director, TourismROI


Hon. Allen M. Chastanet

Dr. V. Morfopoulos

John Hummel

Monique De Greeve

Plenary Session III
Integrating Social, Cultural, and Sports Dimensions in Bridging the North – South Divide through Sustainable Tourism Development

Mr. Yianis Evangelou, President, Hellenic Association of Travel and Tourism Agencies (HATTA); Mr. Robert Zimmer, President, Zimmer Group International; Ms. Lyndall De Marco, Executive Director; International Tourism Partnership, Prince of Wales International Business Leaders Forum; Mr. Taj Hamad, Secretary General, World Association of NGO’s (WANGO).

Yianis Evangelou
Yiannis Evangelou

Robert Zimmer

Lyndall De Marco

Taj Hamad

Plenary Session IV
Catalyzing More Effective Models of Collaboration to Leverage North – South, and South – South initiatives for Sustainable Tourism Development, Poverty Reduction, and Societal Betterment

Hon. Eduardo Jonatão S. Chingunji, Ministre de l'hôtellerie et du tourisme, Republic of Angola ; Hon. Edmund Bartlett, Minister of Tourism, Jamaica; Mr. Luigi Cabrini Director, Sustainable Development, UN World Tourism Organization; Dr. Tom Selänniemi, Chairman, Tour Operators' Initiative for Sustainable Tourism.

Hon. Eduardo S. Chingunji
Edmond Bartlett
Hon. Edmund Bartlett

Luigi Cabrini

Dr. Tom Selänniemi

Plenary Session V
Educational Foundations for a Collaborative Approach in Bridging the North-South Divide

Hon. Shasma S. Mwangunga, Minister of Natural Resources and Tourism, United Republic of Tanzania; Hon. Filippe Savadogo, Minister of Culture, Tourism and Communication, Burkina Faso; Ms. Johanna Fragano, President, European Hotel Managers Association (EHMA); Dr. Dallen J. Timothy, Professor of Community Resources and Development; Arizona State University, Editor of the Journal of Heritage Tourism; Dr. Irena Ateljevic, Socio-Spatial Analysis Landscape Centre Environment Science, Wageningen University, the Netherlands


Hon. Shasma Mwangunga

Johanna Fragano

Dr. Dallen Timothy

Dr. Irena Ateljevic

Role of the Media in Bridging the North – South Divide through Sustainable Tourism Development

Bea Broda, President, Society of American Travel Writers; Thomas Steinmetz, Publisher, eTurbo News; Sandy Dhuyvetter, Travel Talk Media;

Bea Broda

Thomas Steinmetz

Sandy Dhuyvetter

Conference Aim
Build on, expand, and leverage current North – South, and South – South initiatives towards sustainable tourism development, poverty reduction, and societal betterment.

Conference Goals
1. Provide a Forum for governments, private enterprise, donor agencies, foundations and NGO’s to debate and reach consensus on more effective models of achieving North – South and South – South collaboration towards sustainable tourism development, poverty reduction, and societal betterment.

2. Identify Models of Best Practice in North – South and South – South collaboration in achieving Sustainable Tourism Development

3. Facilitate effective knowledge transfer on Models of Best Practice and state of the art contribution of technology to Sustainable Tourism Development, Community Empowerment, and Destination Marketing.

4. Enhance the role of the Media, and the role of Culture and Sport in nurturing North – South and South-South dialogue, relationships and collaboration.

5. Engage Educators and future leaders of the industry in the debate, and in conducting innovative research that will contribute to enhanced North – South and South – South collaboration towards sustainable tourism development.

6. Identify potential synergies with other industries for sustainable wealth creation, poverty reduction, and societal betterment in the Group of 77 Countries, and particularly Least Developed Countries (LDC’s), Land Locked Developing Countries (LLDC’s), and Small Island Developing States (SIDS).

The Conference will bring together Ministers of Tourism and senior executives from both the public and private sectors of tourism, European Union, U.N. Agencies, foundations, donor agencies, and NGOs, as well as educators, policy analysts, leading practitioners, entrepreneurs, future leaders of the industry, and senior representatives of related sectors including environment, culture, sport, and sustainable economic development.

The 1st IIPT European Conference builds on the foundations of three Global Conferences: Vancouver, Canada 1988; Montreal, Canada 1994; Glasgow, Scotland, 1999; three Global Summits in Amman, Jordan 2000, Geneva, Switzerland 2003; and Pattaya, Thailand 2005; four African Conferences: Mpumalanga Province, South Africa 2001; Dar es Salaam, Tanzania 2003; Lusaka, Zambia 2005; and Kampala, Uganda 2007; and other conferences and symposia in Italy, Turkey, Greece, Australia, the Caribbean, Pakistan, Israel, United States and United Kingdom.


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Final Call for Success Stories
1st IIPT European Conference

In addition to plenary sessions with keynote speakers, the conference will feature a series of Concurrent Sessions and workshops where “Success Stories” and “Models of Best Practice” related to the conference theme will be presented – and workshops held to discuss programs and methods by which to gain greater synergies in achieving sustainable development in developing and emerging economies.
Topics to be addressed in the context of “Bridging the North – South Divide through Sustainable Tourism Development” include:

• Gaining greater leverage from North – South initiatives including the roles of Donor Agencies, Foundations, and NGO’s
• South – South Initiatives in Sustainable Tourism Development
• Innovative Initiatives within Developing Countries
• Innovative Private Sector Initiatives
• Recent developments in Micro-Enterprise
• Volunteer Tourism, Philanthropic Tourism, Fair Trade Tourism
• Knowledge Transfer and the Contribution of Technology to Sustainable Tourism Development
• The Role of Culture and Sport
Persons wishing to nominate “Success Stories” and/or “Models of Best Practice” in any of the above topics – or other areas relevant to the above stated goals – are invited to send project or program descriptions to: Amy Sotherden, Email: with a copy to

Final Call for Papers
Educators Forum and Student Forum

As with other IIPT Conferences, a full day Educators Forum – and full day Student Forum will be held on 21 October. Papers, presentations and posters are invited on the topics indicated above, and other areas related to the conference theme. Please provide an abstract of your paper to: Dr. Omar Moufakkir, Lector in Peace through Tourism, Stenden University, Email:; with a copy to Ian Kelly, Coordinator, IIPT Educators Network, Email:

Educators are requested to encourage their students to attend and submit papers for the Student Forum. Communication should be made to Anna Krupp, Email:, With a copy to Nishit Charadva, Coordinator, IIPT Student/Youth Leadership Network, Email:

IIPT €1,000 Scholarship
Student Essay Ccompetition

IIPT will award a €1,000 Scholarship to the inter-disciplinary team of 3 to 5 undergraduate and/or graduate students who write the best paper related to the conference topic:

‘Bridging the North-South Divide through Sustainable Tourism Development’

Length of Essay:
There are no restrictions on the paper length. However, the suggested optimal length is between 2,500 and 3,000 words. Bibliography should be included.

Each member of the inter-disciplinary team must currently be enrolled as a graduate or undergraduate student through October 2008. Essay must be the result of original scholarly research of significant merit.

Essay Entry Deadline is 12 September 2008. Submissions in MS Word format should be sent via email to, and a copy to with subject: “Essay Entry.”

The winning team will be announced by 1 October 2008. Members of the winning inter-disciplinary team will have the opportunity to present their essay at the Student/Youth Leadership Forum on 21 October 2008.

The €1,000 Scholarship Award, to be shared among members of the winning team, will be presented at a Special Awards Luncheon at the 1st IIPT European Conference.


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IIPT to Exhibit at The Trade Show


The International Institute for Peace through Tourism will sponsor a booth at TheTradeShow in Orlando September 7-9. The recent partnership agreement between ASTA and IIPT was the catalyst for this participation, which will be IIPT’s first time to exhibit at TheTradeShow.

IIPT will showcase a series of tours under the banner of “World Peace Tours”, excursions especially crafted to reinforce IIPT’s dedication to “making Travel and Tourism the world’s first Global Peace Industry” and promote the belief “that every traveler is potentially an ‘Ambassador for Peace’”. Each of the tours will exemplify IIPT’s vision, values, and philosophy as expressed in the ‘IIPT Credo of the Peaceful Traveler.’

Lou D’Amore, the president of IIPT has asked Donald King, who serves as Ambassador at Large for IIPT, to provide leadership to the World Peace Tours initiative. King says, “Our first World Peace Tours—to Oman and to Bhutan--proved successful in achieving the goals of IIPT, and we think TheTradeShow will help us as we expand our tour offerings.”
Seven tours for 2009 have currently been designated as “World Peace Tours”:
• Jordan
• Bhutan
• Algeria/Tunisia
• South Africa
• Arabian Peninsula
• Central America
• Armenia
• Iran

Specific information about these itineraries will be available at TheTradeShow and also on the IIPT web site:
Travel agents will learn how they can market these tours to their clients. King says, “This will be an opportunity for agents to earn a commission and also help promote conscientious tourism. We would like to enlist travel agents’ assistance as we continue efforts to make travel and tourism the world’s first global peace industry.”

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Attention Members: International Institute for Peace Through Tourism has partnered with THETRADESHOW.  Plan now to attend! 

Education Geared for Your Travel Specialty

With 60+ educational offerings, THETRADESHOW is the place to increase your industry knowledge and expand your expertise. Equip your business with the right mix of education, hands-on training and networking to succeed, found only at THETRADESHOW.

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    - Home-based agent training
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    - Cruise selling strategies
    - Luxury packages
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  • Form profitable alliances with hundreds of specialized suppliers during the trade show
  • Secure new sales outlets during one-on-one business appointments with important exhibitors

Earn up to 40 CLIA credits!

Register now for only $35
PLUS receive your first choice of complimentary tickets
to Orlando's best attractions. or call 1.866.870.9333

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IIPT Pleased to be Sponsor of
2008 Travelers’ Philanthropy Conference

IIPT is most pleased and proud to be a sponsor of the 2008 Travelers’ Philanthropy Conference being held in Arusha, Tanzania, December 3-5, 2008. The Conference is being organized by the Center on Ecotourism and Sustainable Development (CESD), a nonprofit research institution based in Washington D.C and at Stanford University.

The Tanzania conference builds upon the initial international Travelers’ Philanthropy conference held at Stanford University in the USA in 2004. The three-day conference in Arusha will bring together 200-300 practitioners from socially responsible tourism businesses, experts in the field of sustainable tourism and philanthropy, community based organizations and global and regional NGOs doing development work, the United Nations and other development agencies, philanthropic foundations, government, and the media.

CESD aspires to promote and strengthen this emerging form of development assistance generated by travelers and the tourism industry by moving Travelers’ Philanthropy from a mere set of ideals to applied best practices. The Travelers’ Philanthropy Conference 2008 will provide a venue for collective learning and exchange among the group of global participants. It will facilitate discussion of the tools and capacity needed for effectively running and evaluating community projects.

More generally, the conference will build media and public interest in socially responsible travel and will include presentations on some of the leading Travelers’ Philanthropy initiatives around the world. It will also offer a range of optional safaris before and after the event, hosted by leading East Africa tour operators that include visits to community and conservation projects.

For more information, please visit: :

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2nd World Peace Tour to Bhutan Announced

IIPT is most pleased to announce its second World Peace Tour to Bhutan in collaboration with and organized by Sacred Himalaya Travel. The tour comes at an auspicious time in Bhutan’s history. Bhutan is a Kingdom where its peoples still wear centuries old robes, monks swirl in sacred dances and Kings dare to risk change in governance on the greater behalf of their people’s happiness.

In March 2008, on the King’s urging, the country held its first elections to cast ballots for National representatives. They ushered out the last century of wise monarchy with a new era of constitutional monarchy. A unique example in our modern world, Bhutan continues to balance material with spiritual development, Blessed with some of the world's highest and youngest mountains, glacial lakes, and an intricate network of deep forests rich with life, Bhutan protects the jewel of its lands as well as its peoples’ traditional culture with their guiding principle of Gross National Happiness.

The focus for this second IIPT World Peace as a Tour of Kindness 2008 began when Sacred Himalaya Travel’s Wendy Erd, met a primary school teacher last summer from Berkeley, California. She said that the addition of a young Tibetan student and his family to their school brought lovely changes to her classroom. At the end of the year the parents and young students said the new student and his family taught them so much about kindness and gentleness. Bhutan shares this same surround of kindness which emanates from its people and arises from their same gentle compassionate values.

On the 2nd IIPT World Peace Tour to Bhutan, with a small group, maximum 10 guests, we’ll spend 13 days and 12 nights in Bhutan. A Tour of Kindness combines stays in lodges and an overnight in a traditional farmhouse with a local family, with a few nights tenting under a beautiful Himalayan sky brimming with stars. Focused in the Bumthang area, with its gentle wide valleys and ancient spiritual sites, we’ll take easy day hikes along a sparkling river and climb a gentle trail under tall pines to visit young nuns in a small nunnery.

Camp under stars for 2 nights nearby Tangbi village; join together with villagers as they celebrate sacred Tangbi Mani festival; share stories and songs with young students at a primary school in the high rural valley of Tang; meet with a Lama and listen to his insights and wisdom. Please click here for the full details of our tour. Keeping a flexible schedule, please join us to experience the gentleness and good humor of Bhutan’s warm-hearted people and take time to receive and share kindness along the way.


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 Show Your Support with One Earth One Family
IIPT Plaques and Gift Cards

Created exclusively for IIPT, both items display the IIPT Credo of the Peaceful Traveler and Art Piece by R. Padre Johnson. The Credo of the Peaceful Traveler puts forth an ethical travel philosophy for travelers to abide by. The IIPT Credo of the Peaceful Traveler was the inspiration of a very special person at the IIPT First Global Conference: Tourism - A Vital Force for Peace, Vancouver 1988. We have respected the author's request to remain annonymous. The IIPT Credo has since spread across the travel and tourism industry worldwide.

The One Earth One Family art piece
by R. Padre Johnson provides a view of our incredible earth from outer space, surrounded by the open faces of 25 children and adults from different cultures. Each portrait represents an important visual statement about the unique and interesting facial difference in each individual, the culture and ethnicity each represents, and the limitless threads of common humanity that draws all citizens of our planet more closely together as one inter-dependent family.

These items will remind all who see or receive them of what a privilege it is to travel freely throughout the world and the opportunity they have as they travel to be ambassadors of international understanding, good will and peace. These items will be admired and appreciated by everyone who sees them in your office, place of business or home.

Costs are $200 (US) plus shipping for an Acrylic Plaque, and $15 (US) plus shipping for a Gift Card pack of 10 Cards and Envelopes.  To order online or by fax/mail, please visit our website.

About IIPT

The International Institute for Peace through Tourism (IIPT) is a not for profit organization dedicated to fostering travel and tourism initiatives that contribute to international understanding and cooperation, an improved quality of environment, the preservation of heritage, and poverty reduction; and through these initiatives, helping to bring about a peaceful and sustainable world.  It is founded on a vision of the world’s largest industry, travel and tourism – becoming the world’s first global peace industry; and the belief that every traveler is potentially an “Ambassador for Peace.”

For more information:
IIPT Website:
Tel: (802) 253-2658
Fax: (802) 253-2645

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International Institute for Peace Through Tourism
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Tel: +1 802 253 2658 • Fax: +1 802 253 2645