August 2011

5th IIPT African Conference Achieves
Major Outcomes


The 5th IIPT African Conference, organized in partnership with the World Tourism Organization under the patronage of His Excellency Rupiah B. Banda and hosted by the Zambia Ministry of Tourism, Environment and Natural Resources, Hon. Catherine Namugala, Minister, brought together more than 440 delegates from 36 countries who shared their experiences, ideas, wisdom and commitment within the conference theme:

Meeting the Challenges of Climate Change to Tourism

In Africa and the Developing World

H.E. Rupiah Banda, Zambia President 

The important role of travel and tourism in contributing to peace and sustainable development was highlighted throughout Zambia and Africa, by His Excellency Rupiah B. Banda declaring the week of the Conference “National Peace through Tourism Week” and the resulting media coverage of the conference and week’s activities.


Hon. Cathering NamugalaNational television, radio and press coverage began the week beforetheConference, with interviews and news of the upcomingConference, continued throughout the week, with coverage of the Opening Ceremony and proceedings of the Conference, and extended into the following week, with further interviews and press coverage of the outcomes, particularly the Lusaka Declaration.


Thanks to our media partners, and particularly eTurbo news and TravelVideo.TV, the 5th IIPT African Conference received broad international coverage as well.


Pea Broda
Bea Broda, Producer, TravelVideo TV with
Zambia’s first President , Dr. Kenneth Kaunda  

Thomas Steinmetz
Thomas Steinmetz,


International Peace Park Dedication
A highlight of the week was the re-dedication of the IIPT International Peace Park at Victoria Falls with Conference delegates and dignitaries from Livingstone and the Toka Leya indigenous people of the area. The IIPT International Peace Park serves as a living and lasting legacy of the Conference at one of the seven natural wonders of the world.

                       Peace Park Dedication, Victoria Falls

IIPT Board Chairman Timothy Marshall offering a prayer to begin Peace Park Re-dedication Ceremony; Hon. Catherine Namugala plants the first tree;Chieftess of the Toka Leya tribe waters peace tree; and Ben Sherman takes part in traditional dance of the Toka Leya tribe.


Lusaka Declaration

The key ideas and recommendations of delegates have been highlighted in the
Lusaka Declaration which is being broadly distributed. For full version of the Declaration,please click here


Stakeholder Group and IIPT Youth Chapter Formed                                  
Perhaps most significant was the formation of both a Zambia Stakeholder Group and an IIPT Zambia Youth Chapter during the course of the Conference. The Stakeholder Group will come together with the aim of implementing the Lusaka Declaration within Zambia, and as hosting nation of the 5th IIPT African Conference, become a model within Africa in “Meeting the Challenges of Climate Change.”


The Stakeholder’s Group was facilitated by Mr. Greenwell Mukwavi – (Email: The Steering Committee will include prominent leaders from government, the private sector, academia, NGO’s, and civil society. They will be assisted by a highly motivated and committed group of youth who took part in the Youth Leadership Forum and participated throughout the conference. They have since organized themselves as the IIPT Zambia Youth Chapter under the leadership of Mr. Emmanuel Mulolo, President; Ms Salipa Chisha, Vice President; and Mr. Matthews Kalabo, Secretary General (Email:

Other significant outcomes are presented in the following articles

5th IIPT African Conference: Student/Youth Leadership Forum
Students at Youth Leadership Forum

IIPT to Partner in Promotion of Olympic Truce

"These Olympic games will be a big event not only for
the sporting world but for our global mission of peace.”

U.N. Secretary General Ban Ki-moon


London 2012The International Institute for Peace through Tourism (IIPT) has agreed to partner with other major international organizations in a campaign to promote observance of the Olympic Truce (‘Ekechereia’) during the period of the 2012 London Olympic Games, 27 July to 12 August 2012. Peace One Day

The tradition of the Olympic Truce dates back to 776 BC, on the occasion of the first recorded Olympic Games in ancient Greece. City-states decided to cease all warfare and endorse Truce thus sending a message of peace and fair play. During the Truce, athletes, artists and their families, as well as ordinary pilgrims, could travel in total safety to participate in or attend the Olympic Games and return afterwards to their respective countries.

Since its revival in 1992, it has received formal endorsement from the UN and been adopted by 190 UN member states, making it the most widely supported resolution in the history of the UN. The Olympic Truce has a demonstrated history of helping to further dialogue and understanding — providing a valuable window of opportunity to work towards the peaceful resolution of conflict. The 2012 Olympic Truce once again calls upon humanity to lay down its weapons and to work towards building the foundations of peace, mutual respect, understanding and reconciliation.

Louis D'AmoreIIPT Founder and President Louis D’Amore stated, “The challenges faced by humankind, including climate change, the elimination of poverty and disease, and the growing stresses on our ecological systems from a population soon to number 7 billion persons – can only be met by a world at peace and working towards a common agenda for the benefit of all humankind.”

D’Amore stated that World Military Expenditures are currently in excess of US$ 1.6 trillion - greater than the GDP of every nation in the world except eight, and roughly equal to the total income of 40% of the world’s population who struggle to survive at the bottom of the economic pyramid.

International Alliance of Indigenous Tourism Leaders


Chief MakuniA central feature of the 5th IIPT African Conference was the first ever Indigenous Tourism Leaders Forum held in Africa. The Forum was organized in collaboration with the Zambia Ethno Tourism and Cultural Tourism Alliance (ZECUTA) and facilitated by Samuel Mtaja and Joseph Zulu. Keynote speaker for the forum was His Royal Highness Senior Chief Mukuni of the Toka Leya people (tribe) who live a short distance from Victoria Falls - called locally “Mosi-oa-Tunya,” meaning "smoke that thunders." Chief Mukuni has been a pioneer in the development of tourism that benefits the tribal peoples of Zambia.

The Forum reached consensus on the need to create a unified symbol and message (a brand) to represent the chiefdoms and cultures of Zambia to the global tourism markets; to install and support His Excellency Senior Chief Mukuni from Mosi-O-Tunya as the coordinating point for this unified symbol; and to empower the people of Zambia's chiefdoms with the right to participate in all decisions affecting their traditional lands, territories, and resources.

The Conference as a whole subsequently resolved to embrace the wisdom, knowledge and values of indigenous peoples in policies and planning for sustainable tourism development.

Ben ShermanA goal of the Indigenous Tourism Leaders Forum was to build bridges of indigenous tourism, friendship and collaboration between Africa and other regions of the world. Towards this end, Ben Sherman, Founder of the Native Tourism Alliance (USA), a Keynote Speaker at the 5th IIPT African Conference, and guest speaker at the Traditional Leaders Forum, is committed to developing an International Alliance of Indigenous Tourism Leaders in collaboration with IIPT. Ben has been a prominent national leader in the development of Native tourism efforts in the United States.

Global Destination Alliance Launched by ICTP

Thomas Steinmetz and Alain St. AngeLaunch of the Global Destination Alliance by the International Council of Tourism Partners (ICTP) was also featured at the 5th IIPT African Conference. The launch was announced by Thomas Steinmetz, Chairman of ICTP and eTN Publisher, and Alain St. Ange, CEO of the Seychelles Tourism Board.

ICTP members will actively support national Green Growth strategies for carbon targets and sustainable travel & tourism through online support from Marketing assistance will be available through a world-class team of marketing and business development professionals.

Steinmetz commented, “ICTP alliance members will benefit from joint- marketing and branding opportunities in primary and secondary markets which is ideal for small to medium-size destinations that may not have the resources for developing and implementing projects independently.”

The ICTP global destination alliance supports and promotes countries, regions, and cities access, providing joint activities in marketing, PR, education, and lobbying efforts. ICTP shares a belief with its members that well-managed travel and tourism is a driver for community businesses, jobs, and ultimately well being and happiness.

Members include: Bhutan Tourism Council, Joburg Tourism (Johannesburg, South Africa), Reunion Island Tourism, Seychelles Tourism Board, Sultanate of Oman Ministry of Tourism, and the Zimbabwe Tourism Authority. Affiliated members include: Alam Resorts Indonesia, eTurboNews,, Hawaii Tourism Association, International Institute for Peace through Tourism, Sustainable Travel International. Affiliated membership is open to global tourism stakeholders and tourism professionals in member regions.         

Founding Board members of the alliance in addition to Thomas Steinmetz and Alain St. Onge include: Prof. Geoffrey Lipman, Director of Greenearth, Feisol Hashim, President of the Indonesian-based Alam Hotel Group and former Director of ASEAN Tourism. Louis D’Amore, Founder and President, Internatioonal Institute for Peace through Tourism (IIPT); and Dr. Elinor Garely, City University of New York, and Coordinator of Travel and Tourism Studies at BMCC.

For more information:  

International Council of Tourism Partners, Juergen Thomas Steinmetz,  Email:

Geoffrey Lipman
Geoffrey Lipman
Feisol Hashim
Feisel Hashim
Louis D'Amore
Louis D'Amore


Tree Planting 2012


IIPT Supports ‘Trees for Zambia’

A three-week volunteer tree-planting project
coordinated by Greenpop


GreenpopIIPT is supporting Greenpop, a social enterprise that plants trees, sets up creative ways of sustaining trees through community involvement and spreads environmental education in sub-Saharan Africa. Their objectives are to uplift communities, green urban and rural areas, create environmental awareness, combat climate change and make greening fun and popular so that a greener, more conscious movement is inspired on a grassroots level.


Greenpop started in September 2010 and has since planted almost 7000 trees in over 100 beneficiary schools, crèches, orphanages, old-age homes, community centres as well as deforested areas. Creative tree-care programmes have been implemented and children, community members and volunteers are getting their hands dirty, learning a lot and loving it.


They recently won the International Labour Organisation (ILO) and Western Cape Provincial Government competition for Social Enterprises in South Africa as well as a LeadSA competition run by Cape Talk in association with the Dischem Foundation.

 Greenpop - tree planing

‘Trees for Zambia’ is an exciting project Greenpop is coordinating in Livingstone, Zambia in July 2012. This important campaign will see 5000 or more indigenous and fruit trees planted in three weeks within the Victoria Falls World Heritage site, a Lion rehabilitation area, Chief Makuni’s village and in community schools around Livingstone.


Volunteers from around the world are invited as well as key environmental speakers and teachers who will all join the local community to plant together and learn from each other. Two days of every three will be spent planting and the third will be used to allow time for the volunteers to enjoy the beauty of Zambia and all the activities on offer in and around the area.


In the evenings, speakers will talk about pertinent environmental issues, community members will share their experiences of climate change and adaptation techniques, volunteers will share knowledge and stories, and environmental debates and conversations will be encouraged.


Tree PlantingEssentially it will be a conference of action, sharing and learning.


For more information or to join the ‘Trees for Zambia’ project and book a place on this 3 week programme, visit:


Join the Treevolution… everyone’s invited!

Tourism and Climate Change Book to be Published


Cover pageParticipants in the the 5th IIPT African Conference were so enthusiastic about the high quality of presentations that they believed the knowledge brought together at the conference should be shared with a wider audience including Ministers of Tourism, industry executives, developers, policy makers, practitioners and educators.


Accordingly, a book of selected papers/presentations together with articles from other selected experts will be published in collaboration with IIPT’s academic partner in the ConferencDr. Patrick Kalifungwae, Livingstone International University of Tourism Excellence and Business Management (LIUTEBM). Editors are IIPT Founder and President Louis D’Amore in collaboration with Dr. Patrick Kalifungwa, Vice Chancellor, LIUTEBM. The UN World Tourism Organization has also agreed to collaborate with us on this initiative.


We anticipate having a publication with approximately 40 contributing experts. Focus of the publication, as with the Conference, will be on actual case studies of best practice in “Meeting the Challenges of Climate Change.”


Our aim is to announce the publication at World Travel Market at our session on Tourism and Climate Change, 8 November, 14:00 – 15:00, North Gallery Room 9, ExCeL London. Please join us.


Persons wishing to receive a copy of the publication in digital form are invited to send their request to Louis D’Amore, Email: with a copy to Please indicate in the subject of your email: Tourism and Climate Change Book



Merging of Sustainable Tourism and Renewable Energy
as Peace Industries

                                                Climate change is the pre-eminent geopolitical and economic

Issue of the 21st century. It rewrites the global equation for

development, peace and prosperity

                                                                                    UN Secretary General Ban Ki-moon

A further outcome of the 5th IIPT African Conference is a commitment by IIPT to seek closer ties and collaboration with the renewable energy industries in achieving a sustainable and peaceful future for all humankind.


Travel and Tourism is one of the most impressive socio-economic phenomena of the modern age. From a mere 25,000 international arrivals in 1950, international arrivals have increased to more than 940 million in 2010 – and are projected to reach 1 billion sometime in 2013.


Solar 2IIPT was born with a vision of travel and tourism becoming the world’s first “Peace Industry” – peace with one another – as well as peace with nature. To achieve this vision, the carbon footprint of travel will have to be significantly reduced. And the key to reducing the carbon footprint of travel, tourism and hospitality industries is a rapid transition to renewable energy.


In doing so – the travel and tourism industry can be a pacesetter – and a model for other industries in moving us towards the “Solar Revolution.”


Renewable Energy pioneer Hermann Scheer set out a vision of ‘Energy Autonomy’  - energy thatis decentralized, ecological, autonomous, and having an innate higher purpose of nothing less than … promoting peace.


Perhaps increased collaboration between travel and tourism – the world’s largest industry, and  renewable energy – the world’s most prominent emerging industry – we can help achieve both as “Peace Industries.”


Max HaberstrohIIPT is therefore committed to giving increased focus to Renewable Energy in its future initiatives beginning with its next panel at World Travel Market:  “Tourism and Climate Change.” The panel will feature international Tourism and Renewable Energy consultant Max Haberstroh. Please join us on 8 November, from 14:00 to 15:00 in North Gallery Room 9 of ExCeL London. Please join us.



5th IIPT African Conference
Sponsors, Partners and Supporters





Media Partners

Media Partners



Traditional Leader, Educational and
Student/Youth Leader Partners

Forum Partners

Official Hotel & Airline

InterContinental Hotel
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About IIPT

The International Institute for Peace through Tourism (IIPT) is a not for profit organization dedicated to fostering travel and tourism initiatives that contribute to international understanding and cooperation, an improved quality of environment, the preservation of heritage, and poverty reduction; and through these initiatives, helping to bring about a peaceful and sustainable world.  It is founded on a vision of the world’s largest industry, travel and tourism – becoming the world’s first global peace industry; and the belief that every traveler is potentially an “Ambassador for Peace.”

For more information:
IIPT Website:
Tel: (802) 253-2658
Fax: (802) 253-2645

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