June 2012 Special


IIPT LogoIIPT Signs MOU with World Tourism Organization



Louis D'Amore and Taleb Rifai_IIPTThe International Institute for Peace through Tourism (IIPT) is proud to announce that it has signed a Memorandum of Understanding (MOU) with the World Tourism Organization (UNWTO). The MOU provides for cooperation between UNWTO and IIPT in implementing activities and events related to tourism and peace in response to the needs and interests of UNWTO Member States, the international tourism sector and the international community; and to develop policy recommendations to enhance the role of tourism in the peace building agenda.


UNWTO Secretary General Dr. Taleb Rifai and

IIPT Founder & President, Lou D’Amore


IIPT was born in response to global issues of the mid-1980’s: increasing East – West tensions; the growing gap between have and have- not regions of the world; a deteriorating environment; loss of bio-diversity; and the peaking of terrorism. It was born in 1986, the UN International Year of Peace with a vision of Travel and Tourism becoming the world’s first “Global Peace Industry” – an industry that promotes and supports the belief that every traveler is potentially an “Ambassador for Peace.”


With its first global conference in Vancouver 1988, and since - IIPT has been dedicated to fostering and facilitating a ‘higher purpose of tourism’ – tourism that contributes to international understanding among the diverse peoples and cultures of our global family; international cooperation among nations; an improved quality of environment; preservation of biodiversity; enhancement of cultures and heritage; sustainable development; poverty reduction; and the resolution of conflict -  and through these initiatives, help bring about a more peaceful, just and sustainable world.


UNWTO Secretary-General, Taleb Rifai, emphasized the potential of tourism in peace building and reiterated the important role of IIPT in contributing to a culture of peace. “Tourism can be one of the most effective tools in peace building as it brings people from around the world together, allowing them to exchange ideas, beliefs and different points of view; these exchanges are the very foundation of mutual understanding, tolerance and human enrichment.”


IIPT Founder and President Louis D’Amore said, “We are most honored to enter into this MOU with the World Tourism Organization. UNWTO has supported the initiatives of IIPT since its founding in 1986 and has been a Partner with us in major IIPT conferences and summits beginning with our First Global Conference in Vancouver – on through to our most recent 5th IIPT African Conference in Lusaka, Zambia. We look forward to the opportunities presented by this MOU and to further collaboration with UNWTO in promoting a ‘Culture of Peace through Tourism’.”

 IIPT Global Family

IIPT’s vision of peace embraces peace within ourselves; peace with our neighbors in the “global village”; peace with nature; peace with past generations – by honoring the traditions, cultures, and monuments they left as their legacies; peace with future generations – the core essence of sustainable development; and peace with our creator, bringing us full circle back to peace within ourselves.


IIPT Achievements have included a number of firsts: first to introduce the concept of Sustainable Tourism Development (Vancouver Conference 1988) – four years prior to the Rio Summit; world’s first Codes of Ethics and Guidelines for Sustainable Tourism (1993) – one year following the Rio Summit; first international study on “Models of Best Practice – Tourism and Environment (1994); and the first legislation of any nation in the world on “Tourism in Support of the UN Millennium Development Goals” as a legacy of the 4th IIPT African Conference, Uganda 2007.


IIPT conferences have produced a series of Declarations including the Amman Declaration on Peace and Tourism officially adopted as a UN document and most recently the Lusaka Declaration on Tourism and Climate Change which has been broadly distributed. Other achievements have included broad distribution of the IIPT Credo of the Peaceful Traveler, Ambassador for Peace Awards for IIPT Peace Awardoutstanding achievements in contributing to a “Culture of Peace through Tourism” and a series of scholarships awarded to university students writing the best paper on the themes of our various Conferences and Summits. Nearly 50 international organizations are members of the IIPT Coalition of Partners for World Peace through Tourism.

Dr. Kenneth Kaunda, First President of Zambia, receives award from Taj Hamad, President, WANGO and Dr. Noel Brown, Chairman, IIPT Advisory Board 

Finally, more than 450 Peace Parks have been dedicated in various cities and towns of the IIPT Tree Plantingworld beginning in 1992 with IIPT’s “Peace Parks Across Canada” project commemorating Canada’s 125th anniversary as a nation.  Peace Parks have also been dedicated in the United States, Jordan, Scotland, Italy, Greece, Turkey, South Africa, Tanzania, Zambia, Uganda, the Philippines, Thailand, Indonesia, and Jamaica. Noteworthy are Peace Parks at Bethany Beyond the Jordan, site of Christ’s baptism; Pearl Harbor, Hawaii; (U.N. Secretary General) Dag Hammarskjold Memorial Site, Ndola, Zambia; the Uganda Martyr’s Trail, Uganda; and Victoria Falls, Zambia.
Dr. Patrick Kalifungwa (then Minister of Tourism, Environment and Natural Resources, Zambia plants one of 12 Peace Trees at IIPT International Peace Park Dedication 

IIPT initiatives have been in support of the UN Decade of Peace and Non-Violence for the Children of the World, UN Millennium Development Goals, and UNWTO Code of Ethics. Uganda was the first country in the world to introduce “Tourism Legislation in Support of the UN Millennium Development Goals” as a legacy of the 4th IIPT African Conference.




About IIPT

The International Institute for Peace through Tourism (IIPT) is a not for profit organization dedicated to fostering travel and tourism initiatives that contribute to international understanding and cooperation, an improved quality of environment, the preservation of heritage, and poverty reduction; and through these initiatives, helping to bring about a peaceful and sustainable world.  It is founded on a vision of the world’s largest industry, travel and tourism – becoming the world’s first global peace industry; and the belief that every traveler is potentially an “Ambassador for Peace.”

For more information:
IIPT Website: www.iipt.org
Tel: (802) 253-8671
Fax: (802) 253-2645
Email: ljd@iipt.org

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