2007 Issue

2007 A Banner Year for IIPT

IIPT enjoyed a banner year highlighted by a number of significant events and growing partnerships. Highlight of the year was our 4th IIPT African Conference organized in partnership with the UN World Tourism Organization (UNWTO), World Bank, United Nations Environment Program (UNEP) and Africa Travel Association (ATA), and hosted by the Ministry of Tourism, Trade and Industry, Uganda under the patronage of H.E. President Yoweri Kaguta Museveni. More than 400 delegates from 33 countries participated in the conference “Building Strategic Alliances for Sustainable Tourism Development, Peace, and Reconciliation on the African Continent.”

IIPT mission

Emphasis was also given to the IIPT Global Peace Parks Program under the leadership of Richard Kuegeman. Our goal is 2010 IIPT Peace Parks circling the earth by 2010 – the last year of the UN Decade of Peace and Non-Violence for the Children of the World. As part of this initiative, IIPT commemorated the 15th anniversary of “Peace Parks Across Canada” with cities and towns across Canada re-dedicating parks to peace. IIPT is also partnering with the Peace Caravan Project of Marla Mossman to dedicate IIPT Peace Parks in cities and towns along the Silk Road.

Other initiatives included a World Peace Tour to the Himalayan Kingdom of Bhutan in partnership with Sacred Himalaya Travel, participation in the Conde Nast World Savers Awards, the SKAL World Congress, Dr. Omar Moufakkir’s installation as a Lector, Tourism for Peace at CHN University in the Netherlands; and partnerships in the 3rd African Diaspora Heritage Trail Conference and THETRADESHOW.

Finally, IIPT was again featured on Opening Day of World Travel Market with a debate on the role of Tourism in “Building Bridges of Understanding Between Civilizations, Cultures and Religions.”

We look forward to continued collaboration with each of you in “Building a Culture of Peace through Tourism” in the coming year and extend our best wishes for a Merry and Blessed Christmas and Holiday Season.

Brief articles on IIPT’s 2007 initiatives follow.

4th IIPT African Conference Achieves Major Outcomes

The 4th IIPT African Conference under the Patronage of His Excellency President Yoweri Kaguta Museveni and hosted by the Uganda Ministry of Tourism, Trade and Industry – our best African Conference to date - was the highlight of 2007 for IIPT. More than 400 delegates from 33 countries participated in the conference sharing their experiences, ideas, wisdom and commitments toward the Conference theme of:

“Building Strategic Alliances for Sustainable Tourism Development,
Peace, and Reconciliation on the African Continent.”

H.E. President Museveni
Republic of Uganda

A number of significant outcomes were achieved by the Conference most noteworthy of which was the announcement by H.E. President Museveni in his Keynote Address to delegates that his government will introduce Tourism Legislation in support of the UN Millennium Development Goals. Uganda is the first nation in the world to introduce this milestone legislation.

The legislation enshrines policies providing for sustainable development of tourism, community empowerment and poverty reduction in synchrony with the UN Millennium Development Goals and a supportive infrastructure for the private sector.

The 4th IIPT African Conference also featured the “First Africa Media Exchange” in partnership with Counterpart International. The Media Exchange brought together notable journalists from Africa, Europe and North America with the aim of creating increased media coverage and international awareness of
Africa’s rich mosaic of sustainable tourism initiatives and products.

Other significant outcomes included:

Martyr's Trail Basilica
Namugongo - Uganda

Stamp of Pope John Paul II
in honor of his visit to Uganda

President D’Amore planting the first peace tree
at the site of the Martyr’s Trail.

• Proclamation of May 20 to May 26 as “National Peace through Tourism Week” by Conference Patron, His Excellency Yoweri Kaguta Museveni;
• Launch of Uganda Martyr’s Trail as a legacy of the Conference;
• Dedication of IIPT International Peace Park at Martyr’s Trail;
• Announcement of Four Sister Cities;
• Africa Diaspora Heritage Trail (ADHT) to be launched in Uganda;
• First IIPT Lifetime Acheivement Award presented to Mira Berman, Executive Director Emeritus, Africa Travel Association;
• Launch of Graduate Level Peace through Tourism Program at WICE (World Leisure Center of Excellence) Wageningen University in partnership with IIPT;
• IIPT Scholarship Award announced to Inter-disciplinary team of students writing the best paper on “Tourism Contribution to the UN Millennium Development Goals;”
• Training Workshops regarding Hotel Revenue Management, Destination Marketing, Community Tourism, and Guiding; and
• Ministers Roundtables on Healing Wounds of Conflict through Tourism Culture and Sport; Enhancing the Contribution of Tourism to Poverty Reduction and the UN Millennium Development Goals; and the Africa Diaspora Heritage Trail.

The Conference was organized in partnership with the UN World Tourism Organization (UNWTO), World Bank Group, United Nations Environment Program (UNEP), and Africa Travel Association (ATA) – and sponsored by the Department of Tourism, Government of Bermuda; Ministry of Tourism and Natural Resources, Zambia; and the Jordan Tourism Board.

Media Partners included eTurbo News, Africa Travel Magazine, EcoClub, Travel World News, Travel Weekly, Travel Agent Media Group, and Travel Talk Media.

Please click here to access speeches and presentations from the 4th IIPT African Conference – as well as other IIPT Conferences and Summits.
4th IIPT African Conference

Bermuda Department of Tourism

Ministry of Tourism
Republic of Zambia

Jordan Tourism Board

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Marine Peace Park
Salmon Arm, BC
Mair Peace Park
Prince Albert SK
Mayor Sandler planting a tree
Biggar Peace Park, SK
Unity Peace Park
Richmond Hill, ON

15th Anniversary of ‘Peace Parks Across Canada’

A second highlight of the year was commemoration of the 15th Anniversary of “Peace Parks Across Canada”
by cities and towns across Canada. Fifteen Years ago as Canada celebrated its 125th Birthday, some 400 cities and towns across Canada dedicated a Park to Peace – with most parks dedicated at Noon local time, October 8th, as the National Peacekeeping Monument was being unveiled in Ottawa. Each of the original Peace Parks incorporated a ‘Bosco Sacro’ (Peace Grove) of 12 trees as a symbolic link with one another, and with
nature - and as a symbol of hope for the future. The 12 trees were also symbolic of Canada’s 10 Provinces and two Territories. As there are now three Territories, a 13th tree was planted as part of the “Re-dedication Ceremonies.”

The re-dedication of Canada’s Peace Parks served as a reminder of the common commitment of Canadians to peace and understanding at home and throughout the world.

“Peace Parks Across Canada” was conceived and implemented by IIPT and has served as the foundation in launching the “IIPT Global Peace Parks Program” on the 11th hour, of the 11th day, of the 11th month, 2000 
the first year of the new Millennium - from Bethany Beyond the Jordan, site of Christ’s baptism. The Program continues as a living legacy of the 1st Global Summit on Peace through Tourism, November 8-11, 2000 hosted
by the Hashemite Kingdom of Jordan. His Majesty King Abdullah II was Patron of the Summit which – like the Global Peace Park Program - was in support of the UN Decade of Peace and Non-Violence for the Children of
the World.

Richard (Dick) Kuegeman
Executive Director IIPT Global Peace Parks Program

The IIPT Global Peace Parks Program is being spearheaded by Richard Kuegeman of Atlanta, Georgia. Richard (Dick) Kuegeman. As Executive Director (pro bono) of the IIPT Global
Peace Parks Program, Dick will strive to reach our goal of 2010 Peace Parks circling the
earth by 2010, as a living legacy of the U.N. Decade of Peace and Non-Violence for the
Children of the World (2000 – 2010).

Cities and towns wishing to become part of the IIPT Global Peace Parks Program by
dedicating a park to peace are invited to contact IIPT at:
Swedish Ambassador Christina Rehlen
placing wreath at the Dag Hammarskjold
Memorial Site in Ndola
Chief Mukuni of the
Mukuni Tribe
at Victoria Falls Peace Park dedication
Dignitaries taking part in the Victoria Falls
International Peace Park dedication

IIPT Peace Park dedication in Pattaya
as Pattaya is declared a “City of Peace”

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Peace Caravan Project Aims to
Promote International Cooperation on the Silk Road

In a related project, artist, photographer and founder of the Peace Caravan Project, Marla Mossman is
promoting peace through international cooperation, cultural awareness, and educational outreach along the
Silk Road. Her endeavor, the Peace Caravan Project, is the journey of one woman from Jerusalem to China
along the Silk Road, documenting places of historical and religious significance mentioned in the Bible, Torah, Koran, and Vedas.

The Peace Caravan Project will result in photographs illustrating the "Culture of Peace" in regions along the
Silk Road. These will include images of children, women, and men engaged in traditional ways of life that promote cooperation, solidarity, hope, commitment to change and improvement of their lives as well as the lives of others, thereby reminding us that despite our differences we share similar love, hopes, and dreams.

While on her journey, Marla will seek to leave a legacy of IIPT Peace Parks in each of the cities and towns
along the way. Marla's website can be viewed at for further details and a selected gallery of images. Marla Mossman can be contacted at

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World Peace Tour to the Himalayan Kingdom of Bhutan

The first "World Peace Tour to the Himalayan Kingdom of Bhutan" was hosted by IIPT and Sacred Himalaya Travel, a Bhutanese owned and operated travel company. Steeped in the tradition of compassion and kindness, Bhutan’s Buddhist culture, hand in hand with IIPT’s values of generating peace through tourism, provided an inspirational context for the amazing journey.

Participants in the tour met with the gentle kindness and easy going humour of the Bhutanese people throughout their journey. “From the glow of butter lamps to the light in children’s eyes, from the beauty of the Himalayan mountains to the music of both laughter and selfless prayers for peace, Bhutan indelibly softened our hearts.” A second Bhutan Tour is being planned this year along with other World Peace Tours. For more information, please click here.

Magical Taksang: Tiger's Nest Monastery,
Paro Bhutan

Tying on a blessing thread,
Young Monk at Paro Dzong

 Butter Lamps, lit to send blessings to all
sentient beings, Kyichu Lhakang, Paro
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IIPT President, Louis D'Amore presenting award to Dr. Tran Trong Kien, Founder and CEO of Buffalo Tours

Louis D'Amore talking about IIPT and
 introducing Dr. Trang

Klara Glowczewska, Conde Nast Editor in Chief, Dr. Trang
and Louis D'Amore

IIPT at Condé Nast World Savers Awards:
Honoring Companies that Make a Difference

With US $7 trillion in revenues expected this year, the travel industry is an economic engine with the power to change the world. Just imagine if every travel company decided to go green, to support local schools, and to invest in clean water, what a difference they could make.

In an effort to encourage the industry to expand social responsibility programs on a local and global scale, Condé Nast Traveler has recognized those who are already making a difference with the 2007 World Savers Awards Congress at Gotham Hall, New York. They help bring clean water, medicine, education, and jobs to impoverished people. They help maintain cultural and natural treasures. They protect the other species with whom we share this planet. Companies honored at this year’s awards included:
  • Chain Hotels & Resorts: Marriott
• Small Hotels & Resorts: Jungle Bay Resort and Spa, Dominica
• Destinations: Tswalu Kalahari Reserve, South Africa
• Tour Operators: Buffalo Tours, Southeast Asia
IIPT Founder and President Louis D'Amore was honored to present the Tour Operators Award to Tran Trong Kien, CEO of Buffalo Tours. His company—which brings 16,000 travelers to Vietnam, Cambodia, and Laos annually—sponsors a nutritional program at Hanoi's Binh Luc Orphanage, funds a rehab center for victims of Agent Orange, and hosts doctors who treat patients in the Mai Chau Valley, where the company has built wells and waste systems for ethnic-minority villages.

IIPT Debate Featured at
World Travel Market

Mr. Peter de Jong,
PATA President and CEO

Mr. Robert Coggin
Vice Chairman, Travelport

This year’s IIPT debate at World Travel Market focused on the key role of Travel and Tourism – the world’s largest industry in “Building Bridges of Understanding Between Civilizations, Cultures and Religions.”

Humanity is currently witnessing - and shaping the most significant paradigm shift in human history – a paradigm shift of major demographic, economic, ecological and geo-political dimensions. Integral to this paradigm shift are global challenges unprecedented in human history including global warming, depleting resources, an ever-increasing and unsustainable ecological footprint, global poverty, and HIV AIDS.

To meet these challenges will similarly require collaboration on a global scale unprecedented in human history – and to achieve this level of global collaboration – it is essential that we first build the foundations of mutual understanding and respect between civilizations, cultures and religions.

Moderating this year’s debate was H.E. Senator Akel Biltaji, Special Advisor to H.M. King Abdullah II, Jordan. Framing the debate was Mr. Peter de Jong, PATA President and CEO, and sharing their insights were three industry leaders with a breadth of experience and knowledge that provided an over-arching global perspective: Mr. Robert Coggin, Vice Chairman, Travelport; Mr. Elhamy ElZayat, Chairman, Egyptian Tourism Federation and Chairman & CEO, Emeco Travel; and Mr. Alwin Zecha, Executive Committee PATA, and Executive Chairman, Pacific Leisure Group.

H.E. Senator Akel Biltaji, Special Advisor to
H.M. King Abdullah II, Jordan

IIPT Panel participants Robert Coggin, Louis D'Amore, World Travel Market Managing Director Fiona Jeffery, H.E. Akel Biltaji, and Alwin Zecha.

Mr. Alwin Zecha, Executive Committee PATA, and Executive Chairman, Pacific Leisure Group
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IIPT Founder and President Louis D’Amore
addressing SKAL International Council

Litsa Papathanassi, President, SKAL International
Presenting SKAL banner to Louis D’Amore

Lone Ricks, President, SKAL International Council
and Louis D’Amore

IIPT President Proposes Areas of Collaboration in
Address to SKAL World Congress

IIPT Founder and President Louis D’Amore was most honored to address the National Presidents and International Council of SKAL International at its recent 68th World Congress held in Antalya, Turkey.

SKAL is the largest organization of travel and tourism professionals in the world with more than 20,000 members in over 500 locations on five continents and 90 developed and developing countries, and embracing all sectors of the travel and tourism industry.

In his address, D’Amore suggested that IIPT shares basic underpinning values and philosophy with SKAL International – and accordingly proposed two areas of collaboration in the spirit of the “UN Decade of Peace and Non-Violence for the Children of the World.”

  Collaboration in the IIPT Global Peace Parks Program with its goal of 2010 Peace Parks circling the earth by 2010, the last year of the UN Decade of Peace and Non-Violence for the Children of the World.

Collaboration in an IIPT - SKAL Executive Ambassador Program to assist developing countries with the knowledge and expertise gained by retired executives.
IIPT and SKAL have agreed to continue discussions on both programs with a view towards implementation in 2008.
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Dr. Klaas Wybo van der Hoek
Vice-President, CHN Executive Board

Dr. Omar Moufakkir installed as Lector
by Professor Dr. Martin Gertler
Director, Academic Affairs

Louis D'Amore
IIPT Founder and President


Dr. Omar Moufakkir Installed as
Lector Tourism for Peace – CHN University

IIPT was most honored to be present for the installation of Dr. Omar Moufakkir as Lector Tourism for Peace at CHN University. The CHN Tourism for Peace Lectureship is the fist in the world and just one more example of the visionary – values based leadership of CHN University. With his installation as Lector Tourism for Peace, Dr. Moufakkir will take on increased responsibility in conducting research and innovative projects that foster ‘Peace through Tourism.’

CHN is a value-driven, globally oriented, student-centered University with more than 7,000 students at its main campus in Leeuwarden, Netherlands and satellite campuses in South Africa, Qatar, Thailand, and China.

The Peace through Tourism Lectorate will contribute to the educational and research programs of CHN University, as well as to the identity of the university by sharing knowledge, promoting hope, and fostering sustainable entrepreneurship.

IIPT Founder and President, Louis D’Amore, as well as IIPT Australia Chapter President and IIPT Chapter Coordinator, Daphne Lowe Kelley were honored to be part of both the Tourism for Peace Seminar and Installation Ceremony.

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IIPT Partner in 3rd African Diaspora Heritage Trail
International Conference

IIPT was also again proud to be a partner in the 3rd African Diaspora Heritage Trail International Conference: From Slave Ships to Self-Determined Destinations” that took place October 10-14, 2007 at the Atlantis Resort, Paradise Island, the Bahamas.

Dr. Ewart Brown
Bermuda Premier

Hon. David Allen, the late Minister
of Tourism, Bermuda

The conference brought together a diverse gathering of interested, talented and experienced persons from throughout the African Diaspora committed to the authentic research, documentation, promotion and further development of African Diaspora Heritage sites/venues, museums, monuments, and cultural expressions. The conference conveyed the rich heritage, diverse stories and culture of the peoples of Africa and the African Diaspora as presented through their own artistic expressions, written and oral histories, institution-building and policy making.

Founded by the Government of Bermuda, the ADHT is a transnational heritage tourism initiative to educate visitors, enhance economic viability of African Diaspora countries and communities and conserve the essence of African descent, culture and history for future generations.

IIPT has a particularly strong bond with the Africa Diaspora Heritage Trail as it was at the first IIPT Global Summit on Peace through Tourism in Amman, Jordan 2000 that the late Hon. David H. Allen, then Bermuda Minister of Tourism, was inspired to conceive the Africa Diaspora Heritage Trail.

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Sponsorship of THETRADESHOW

IIPT was again proud to be a sponsor of THETRADESHOW 2007 (Travel Retailing and Destination Expo) held at the Las Vegas Convention Center, Las Vegas, September 9-11, 2007.

THETRADESHOW 2007 provided a major opportunity for IIPT collaboration with ASTA, ITB Berlin, and their partners in promoting travel throughout the world as a vital force for international understanding and peace and the people-to-people encounters that help us to realize the full significance of our inter-connectedness and common future in an ever shrinking “Global Village.”

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 Show Your Support with One Earth One Family
IIPT Plaques and Gift Cards


Created exclusively for IIPT, both items display the IIPT Credo of the Peaceful Traveler and Art Piece by R. Padre Johnson. 
The Credo of the Peaceful Traveler puts forth an ethical travel philosophy for travelers to abide by. The IIPT Credo of the Peaceful Traveler was the inspiration of a very special person at the IIPT First Global Conference: Tourism - A Vital Force for Peace, Vancouver 1988. We have respected the author's request to remain annonymous. The IIPT Credo has since spread across the travel and tourism industry worldwide.

The One Earth One Family art piece
by R. Padre Johnson provides a view of our incredible earth from outer space, surrounded by the open faces of 25 children and adults from different cultures. Each portrait represents an important visual statement about the unique and interesting facial difference in each individual, the culture and ethnicity each represents, and the limitless threads of common humanity that draws all citizens of our planet more closely together as one inter-dependent family.

These items will remind all who see or receive them of what a privilege it is to travel freely throughout the world and the opportunity they have as they travel to be ambassadors of international understanding, good will and peace. These items will be admired and appreciated by everyone who sees them in your office, place of business or home.

Costs are $200 (US) plus shipping for an Acrylic Plaque, and $15 (US) plus shipping for a Gift Card pack of 10 Cards and Envelopes.  To order online or by fax/mail, please visit our website.

About IIPT

The International Institute for Peace through Tourism (IIPT) is a not for profit organization dedicated to fostering travel and tourism initiatives that contribute to international understanding and cooperation, an improved quality of environment, the preservation of heritage, and poverty reduction; and through these initiatives, helping to bring about a peaceful and sustainable world.  It is founded on a vision of the world’s largest industry, travel and tourism – becoming the world’s first global peace industry; and the belief that every traveler is potentially an “Ambassador for Peace.”

For more information:
IIPT Website:
Tel: (802) 253-2658
Fax: (802) 253-2645

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International Institute for Peace Through Tourism
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Tel: +1 802 253 2658 • Fax: +1 802 253 2645